Perhaps this is something we should be promoting as a major Summer event for all active Niagara Region people whose 40th birthday occurs in that year?
From National Post:
It’s very difficult to flourish as a runner if you dread every step you take. The fashion world, a group not particularly synonymous with strenuous physical activities (at least not during the day), seized upon this notion recently by combining exercise with good times when a group of fashionistas gathered this past Sunday at a track in Toronto to celebrate the 40th birthday of Bustle Clothing’s creative director, Shawn Hewson.
Niagara Olympic Club 